You’ve probably done some kind of team building exercise before, right?  At the start you’re kind of dreading it… you feel like you have more important things to do and you’re not really into the cheesiness of the whole thing…


Working on your company values can sometimes feel the same way. But before you go running for the hills, hear us out.

Like team building exercises, once you let yourself go and have fun with the process, the outcome can have a meaningful impact on your team. The more you put into it, the more you get out of it. Here at LKO, this has definitely been the case for us as we’ve developed our company values over the past few months. 

There are many different formulas and processes you can use to get down to your core values, but today we’d like to share with you the outcome of our process. 

Here’s what we value most as a company…

Company values#1 Kindness Above All Else 

The world needs more kindness, and we believe kindness can change the world. 

When we are kind to ourselves, we are kind to those around us. When we’re kind to those around us, those around us are kind to those around them. The ripple effect continues in this way. Ultimately, when you strip back our business to the core, we’re a group of like-minded individuals with a desire to help make the world a better place. Through kindness and compassion, we hope to achieve that. 

Company values#2 Be Skilled, Enthusiastic & Ethical ⁣

This value looks more specifically at the work we do for our clients. As a boutique agency, we work with a selected number of businesses that we are genuinely passionate about. We are an extension of their team, excited and invested in their success.

We take immense pride in the quality of work we do and the results we achieve. Importantly, these results are never gained at the sacrifice of ethical marketing. We are not and never will be interested in dirty marketing. We are interested in using our skills in the most ethical and effective way to help businesses we care about get their products into the hands of those who need them the most. 

Intuition#3 Listen to Your Intuition, Every Day

Unlike many other traditional businesses, we value our intuition and working with our creative flow. We believe a big part of the success we’ve had is down to the way we align ourselves, trust our intuition and work in a way that allows more creative freedom. Trusting our intuition allows us to have confidence in our ideas. It helps us to ensure we’re doing the best thing for ourselves and for our clients. If you want to learn more about intuition and marketing, check out this blog post. 

Nurture yourself#4 Nurture Yourself 

We believe that a successful company starts with the health and happiness of the people that work there. A big part of nurturing ourselves is about self-care. However, it’s also about challenging ourselves and striving for personal growth and development every day. Nurturing ourselves is about leaving our comfort zones, questioning conventional thinking and being open to learning more about the ever-changing digital marketing landscape each day. It’s simple – the more we nurture ourselves, the more success our clients have. 


Company valuesAnd there you have it – the LKO values. The ideas behind who we are as a business and why we’re here. We hope this has helped you get to know us a little more, or inspired you to nail down your own company values. To continue getting to know us, click here