This week we thought we’d be a little self-indulgent and answer some frequently asked questions about who we are and what we do. Hopefully by the end of this, you’ll know us a little better…


What type of clients/businesses do you work with?

All of our clientele are in the health and wellness sphere. We’ve worked with vegan skincare brands, crystal healing schools and spiritual development teachers, as well as holistic health practitioners, wellness coaches and more. We’re passionate about all things wellness. Our industry-related experience and enthusiasm for this niche drive the success we have with our clients. 

We are highly specific about the businesses we choose to work with. It’s important to us that we feel passionate about their product/service and brand and that they align with our core values and beliefs. 

Go-To Meeting Snacks?

Herbal teas and bliss balls all the way.

Where are you based?

LKO HQ is based in beautiful Christchurch, New Zealand, however our clients and team are spread throughout NZ and the rest of the world. Thanks to the wonderful world of the internet, we can connect the best talent in NZ and reach our clients from wherever they are in the world. 

What do you specialise in?

We specialise in building online sales funnels. We do this using Facebook, Instagram and YouTube advertising, in addition to email marketing, social media management and Google Ads. 

Ultimately, we do everything right from the strategy, to the creative, copywriting, design, all the way through to analytics and reporting. 

What’s something you collectively believe in as a team?

Kindness above all else. 

What’s something you disagree on as a team?

Whether or not Micheal Buble is the greatest singer of all time…

What is your mission as a business?

Our mission is to have a meaningful impact on those we interact with. We want to create a positive ripple effect, beginning with ourselves and extending to our clients, their customers and beyond. 

Our mission begins by focusing on the wellbeing, happiness and lifestyle of the qualified people in our team. By creating an online environment that provides an alternative to traditional 9-5 corporate life, our team feels motivated, happy and empowered to complete work to a high standard. They then ripple their high-vibe to those around them, including clients, friends and family.

By focusing on ourselves first, we can deliver our services to the very best of our abilities, and can therefore get our client’s products into the hands of those who need them most. 

Describe your business in three words…

Feminine, intuitive, results-driven 

Favorite digital marketing resources?

Digital Marketer HQ, Social Media Examiner, Social Media Today, The Verge, Marketing Land, TechCrunch and SparkToro

5 apps your team can’t function without?

Asana, Slack, Calm,  Zoom & Dropbox

Online outlets for fellow health and wellness lovers you’d recommend:

Some of our favourite wellness bloggers include Lee From America, Deliciously Ella, Alison Wu & Ethically Kate. In addition, bigger media outlets we’d recommend are MindBodyGreen, Goop and Well + Good.  Moreover, if you’re into podcasts, we’ve got a blog post on our top 10 recommendations here.

That’s enough about us for now, but if you have any other questions about Lucy Kate Online, feel free to get in touch with us today.