If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued
Email marketing continues to be one of the most effective and profitable digital marketing channels to build brand awareness, drive sales and create a loyal customer base. According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $32 (that’s if you don’t fall … Continued
How To Create an Ideal Customer Avatar Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. So if you either a) don’t have any ICAs or b) have them but they’re stowed away in a deep Google Drive folder never to see the light of day, then we’re … Continued
