What You Should Be Testing in Your Email Marketing

If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. So if you either a) don’t have any ICAs or b) have them but they’re stowed away in a deep Google Drive folder never to see the light of day, then we’re … Continued