2021 Digital Marketing Predictions From 5 Industry Experts

It’s undeniable that 2021 will bring A LOT of change to the digital marketing landscape. Large global shifts in privacy laws, emerging technologies, pandemic impacts and software updates are just a few of the things that will dramatically affect the way we go about digital marketing this year.  Learn what 5 digital marketing industry experts … Continued

Behind the Scenes of an LKO Client Instagram Strategy

Over a few years, we’ve grown one of our client’s Instagram following from under two thousand, to over forty seven thousand loyal followers.    While we know that building a large following shouldn’t be your sole purpose for existing on Instagram (you can see how important we think followers really are here), what we want … Continued

What You Should Be Testing in Your Email Marketing

If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued

A Beginner’s Guide to Creating a High-Converting Lead Magnet

Email marketing continues to be one of the most effective and profitable digital marketing channels to build brand awareness, drive sales and create a loyal customer base.   According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $38 (that’s if you don’t fall … Continued