Behind the Scenes of an LKO Client Instagram Strategy

Over a few years, we’ve grown one of our client’s Instagram following from under two thousand, to over forty seven thousand loyal followers.    While we know that building a large following shouldn’t be your sole purpose for existing on Instagram (you can see how important we think followers really are here), what we want … Continued

What You Should Be Testing in Your Email Marketing

If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued