Over a few years, we’ve grown one of our client’s Instagram following from under two thousand, to over forty seven thousand loyal followers. While we know that building a large following shouldn’t be your sole purpose for existing on Instagram (you can see how important we think followers really are here), what we want … Continued
If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued
Email marketing continues to be one of the most effective and profitable digital marketing channels to build brand awareness, drive sales and create a loyal customer base. According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $38 (that’s if you don’t fall … Continued
