A new year brings change, especially in the digital world. We’re currently experiencing several major shifts that will significantly impact your success heading into 2021. Let’s take a look at 3 biggies. #1 The Apple iOs 14 Update Apple updates are nothing new, we’re constantly clicking the “remind me tomorrow” button as update … Continued
Has your Instagram engagement plummeted lately? You’re not the only one. The same thing that happened to Facebook is now happening to Instagram… Hooray! According to a Trust Insights study, organic reach on Facebook went from 16% in 2012 to just 2.27% in 2015, and we’re predicting Instagram will follow much of the same … Continued
The digital marketing landscape is overwhelming. We get it. Even as a team of digital marketing experts, we don’t know anyone who feels as if they’ve got a grasp on everything there is to know. Paid advertising, social media, content, video, messenger marketing, SEO…there’s a lot to get your head around. With algorithms updating … Continued
When we start working with a new client, we get together to discuss their business vision, goals, customers, products, struggles and so much more… Despite the vast range of clients we’ve worked with, all of them were experiencing the following five things before they decided to outsource their marketing and begin working with us… … Continued
August is too early to be talking about the holidays if… …You’re a customer (we all have that one friend or family member that starts listening to Christmas music three months too early). But, if you’re a business owner, it’s most definitely not too early. Now is the time to be planning your holiday digital … Continued
Here’s the golden question: should you be online advertising during Covid-19? And Here’s the golden answer… If you have: A product or service that can genuinely provide value for people during this time. A business model that is safe to operate and adheres to Government regulations. Then, yes, now is the time to be … Continued
A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know. Understanding what these digital marketing terms mean, when to … Continued
Answer this honestly… Have you ever Googled something along the lines of “How to grow your Instagram following”? If you’re a business owner or marketer (or aspiring #influencer) chances are you have. But do Instagram followers really matter for your business? Let’s find out. First things first, this is an opinion piece about Instagram … Continued
“The digital marketing landscape is ever-changing” – that’s a sentence you’ve probably read a thousand times in your career as a business owner or marketer. Now make it one thousand and one. But there’s an obvious reason you hear this all the time. With algorithms updating daily, new features rolling out by the minute and … Continued
Like a hairdresser cringing at someone box-dying their hair, or a chef watching someone make pasta in the oven… As experienced digital marketers, we find it so difficult to watch businesses launch their online programs & struggle to hit their targets because they didn’t follow the right steps. At LKO, we’ve helped our clients … Continued
