Should You Be Online Advertising During Covid-19?

Here’s the golden question: should you be online advertising during Covid-19?   And Here’s the golden answer… If you have:  A product or service that can genuinely provide value for people during this time.  A business model that is safe to operate and adheres to Government regulations. Then, yes, now is the time to be … Continued

20 Digital Marketing Terms You Need to Know

A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know.   Understanding what these digital marketing terms mean, when to … Continued

5 Must-Haves of a High-Converting Sales Page

By the time your customer has reached your sales page, they have (hopefully) established a relationship with your brand and built trust through the various elements of your online sales funnel.   They’re now at the final decision of whether or not they will purchase your product/service.  Your customer is at a crossroad – to … Continued

A Beginner’s Guide to Creating a High-Converting Lead Magnet

Email marketing continues to be one of the most effective and profitable digital marketing channels to build brand awareness, drive sales and create a loyal customer base.   According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $38 (that’s if you don’t fall … Continued

7 Reasons to Outsource Your Digital Marketing

If you’re umming and ahhing over whether to outsource your digital marketing or hire in-house, umm and ahh, no longer.  Here’s 7 reasons to outsource your digital marketing that outweigh all the pros of hiring in-house…   #1: Get the service of a whole team, for the price of one  When you hire in-house, you’ll … Continued

How to Create a Content Marketing Funnel

Content marketing is so powerful because it’s valuable on both ends. It’s valuable to your customers and it’s valuable to your brand.   72% of marketers are producing significantly more content than they did a year ago (source: IAB). This is an unsurprising statistic when you consider the estimated cost of content marketing is 62% … Continued

Why Your Marketing Strategy Should Be Driven by Logic AND Intuition.

Over the years, we’ve achieved some pretty incredible results for our clients. We’re not only proud of the results (which you can view on our case studies page), but we’re proud of how we achieved them.   Our digital marketing strategies are driven by thorough market research, customer insights and the monetary outcomes we want … Continued

5 Common Mistakes in Email Marketing – Are you Guilty of Any?

According to our friends at Autopilot HQ, for every $1 your spend on email marketing, you can expect an average return of $32…   Sounds pretty great, right? Well, we hate to be the bearer of bad news, but some common pitfalls are holding businesses back from achieving these great results. The good news is, … Continued

LKO’s Guide to Writing Hella Good Copy

Phlegm. Moist. Squirt. Firstly, I apologise, but secondly, did that make you cringe, frown or even gag? I’m assuming it did.  If not, you must be a psychopath because those are some of the most hated words in the English dictionary, but I’m assuming you’re not a psychopath, because here at LKO, we’re nice like … Continued