If you’ve thought about launching an online program, you’re not alone. Research and markets forecast the online education market as $350 billion by 2025, and that was before COVID-19… With large players such as Udemy, Skillshare and most recently Masterclass, people are more open than ever before to leaning from the comfort of their … Continued
A new year brings change, especially in the digital world. We’re currently experiencing several major shifts that will significantly impact your success heading into 2021. Let’s take a look at 3 biggies. #1 The Apple iOs 14 Update Apple updates are nothing new, we’re constantly clicking the “remind me tomorrow” button as update … Continued
The digital marketing landscape is overwhelming. We get it. Even as a team of digital marketing experts, we don’t know anyone who feels as if they’ve got a grasp on everything there is to know. Paid advertising, social media, content, video, messenger marketing, SEO…there’s a lot to get your head around. With algorithms updating … Continued
Grab your magnifying glass and your fedora, you’re about to become a secret spy… Well, kind of. This isn’t quite a secret service mission, but it is a handy hack that you can use to have a nosy at what ads your competitors are running using Facebook advertising. There’ll be no hacking into the … Continued
Automated email flows are one of the easiest ways for you to nurture your customers and increase your revenue for your eCommerce store. All you have to do is set the sequences up for your automated emails and the work is done. Thank goodness for automation. There are many automated email flows you can … Continued
When we start working with a new client, we get together to discuss their business vision, goals, customers, products, struggles and so much more… Despite the vast range of clients we’ve worked with, all of them were experiencing the following five things before they decided to outsource their marketing and begin working with us… … Continued
August is too early to be talking about the holidays if… …You’re a customer (we all have that one friend or family member that starts listening to Christmas music three months too early). But, if you’re a business owner, it’s most definitely not too early. Now is the time to be planning your holiday digital … Continued
It’s hard to walk down the supermarket aisle, scroll Instagram or do any kind of online shopping without seeing greenwashing — misleading sustainability claims that lead a consumer to think a product or brand is more green than it really is. As an agency that only works with brands in the health, wellness and … Continued
How To Create an Ideal Customer Avatar Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. You could have the best product in the world, but if you’re selling it to the person, you’re never going to make any progress. By understanding exactly who you’re selling to, you … Continued
Shopping carts are known to have serious abandonment issues. With over 75% of people abandoning their shopping carts online (source: Active Campaign), it’s no wonder they do… The silver lining to this alarming stat is that an abandoned cart is not as bad as it sounds. In fact, an abandoned cart can be seen … Continued
