The LKO Fund Series – SPCA

Welcome back to the LKO fund series. Sit tight. This one is going to be cute.  Wait rewind… The LKO fund? If you missed the memo, we recently formed a small (but impactful) fund that we will use to support causes close to our hearts. This series will shed light on the projects and organisations … Continued

The LKO Fund Series – Restoring a wāhi taonga

We were inspired.  And we want to inspire you, too.  It all began with something we’d least expect to draw inspiration from — accounting. We know, numbers, spreadsheets, and profit and loss statements don’t exactly get our creative juices flowing either. But our accountant did.  We work with Lisa from Social Currency Accounting, a values-driven … Continued

5 Ways to Set Your Online Program Apart

If you’ve thought about launching an online program, you’re not alone. Research and markets forecast the online education market as $350 billion by 2025, and that was before COVID-19…     With large players such as Udemy, Skillshare and most recently Masterclass, people are more open than ever before to leaning from the comfort of their … Continued

5 Ways to Boost Instagram Engagement

Has your Instagram engagement plummeted lately? You’re not the only one.    The same thing that happened to Facebook is now happening to Instagram… Hooray! According to a Trust Insights study, organic reach on Facebook went from 16% in 2012 to just 2.27% in 2015, and we’re predicting Instagram will follow much of the same … Continued

Prepping Your eCommerce Store for the Holidays 

August is too early to be talking about the holidays if… …You’re a customer (we all have that one friend or family member that starts listening to Christmas music three months too early).  But, if you’re a business owner, it’s most definitely not too early. Now is the time to be planning your holiday digital … Continued

5 Tips to Break Through Greenwashing 

It’s hard to walk down the supermarket aisle, scroll Instagram or do any kind of online shopping without seeing greenwashing — misleading sustainability claims that lead a consumer to think a product or brand is more green than it really is.    As an agency that only works with brands in the health, wellness and … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. You could have the best product in the world, but if you’re selling it to the person, you’re never going to make any progress. By understanding exactly who you’re selling to, you … Continued

5 Effective Ways to Grow Your Email List

Contemporary digital marketing channels are rapidly emerging. Social media advertising, chatbots, influencer marketing…it’s all new, and it’s all exciting stuff.   But what about one of the oldest digital channels — email?   Is it still relevant? Should you be putting effort into generating leads, growing your list and creating email campaigns? Yes. While email … Continued

How to Practice Mindfulness at Work

Mindfulness is a term we all see pop up a lot nowadays. But what does mindfulness actually mean, why is it useful and how can we encourage and practice mindfulness at work?   Let’s start with some common definitions of mindfulness:  The Oxford dictionary defines mindfulness as: “A mental state achieved by concentrating on the … Continued