Prepping Your eCommerce Store for the Holidays 

August is too early to be talking about the holidays if… …You’re a customer (we all have that one friend or family member that starts listening to Christmas music three months too early).  But, if you’re a business owner, it’s most definitely not too early. Now is the time to be planning your holiday digital … Continued

5 Tips to Break Through Greenwashing 

It’s hard to walk down the supermarket aisle, scroll Instagram or do any kind of online shopping without seeing greenwashing — misleading sustainability claims that lead a consumer to think a product or brand is more green than it really is.    As an agency that only works with brands in the health, wellness and … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. You could have the best product in the world, but if you’re selling it to the person, you’re never going to make any progress. By understanding exactly who you’re selling to, you … Continued

5 Effective Ways to Grow Your Email List

Contemporary digital marketing channels are rapidly emerging. Social media advertising, chatbots, influencer marketing…it’s all new, and it’s all exciting stuff.   But what about one of the oldest digital channels — email?   Is it still relevant? Should you be putting effort into generating leads, growing your list and creating email campaigns? Yes. While email … Continued

How to Practice Mindfulness at Work

Mindfulness is a term we all see pop up a lot nowadays. But what does mindfulness actually mean, why is it useful and how can we encourage and practice mindfulness at work?   Let’s start with some common definitions of mindfulness:  The Oxford dictionary defines mindfulness as: “A mental state achieved by concentrating on the … Continued

Our Top 5 Tips for Managing a Remote Team

For obvious reasons, more people than ever before are being introduced to the world of remote working. Since we’ve been a remote team since the beginning of time, we thought we’d share our top 5 tips on how to be a smooth-running, highly effective and healthy remote workforce.    Set clear expectations  First things first, … Continued

Do Instagram Followers Really Matter for Your Business? 

Answer this honestly… Have you ever Googled something along the lines of “How to grow your Instagram following”?   If you’re a business owner or marketer (or aspiring #influencer) chances are you have. But do Instagram followers really matter for your business? Let’s find out. First things first, this is an opinion piece about Instagram … Continued

5 Must-Haves of a High-Converting Sales Page

By the time your customer has reached your sales page, they have (hopefully) established a relationship with your brand and built trust through the various elements of your online sales funnel.   They’re now at the final decision of whether or not they will purchase your product/service.  Your customer is at a crossroad – to … Continued