“The digital marketing landscape is ever-changing” – that’s a sentence you’ve probably read a thousand times in your career as a business owner or marketer. Now make it one thousand and one. But there’s an obvious reason you hear this all the time. With algorithms updating daily, new features rolling out by the minute and … Continued
Fear is not only something we’re told to steer clear from, it’s human instinct to avoid it, right? If you see a highly poisonous hairy tarantula, you’re going to move away from it. Quickly. You feel fear, and you get as far away from that fear as possible. But what if I told you … Continued
How To Create an Ideal Customer Avatar Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. So if you either a) don’t have any ICAs or b) have them but they’re stowed away in a deep Google Drive folder never to see the light of day, then we’re … Continued
In a business world that can sometimes feel isolating, daunting and with one too many old white men, women supporting women is imperative… With the recent launch of the ‘new LinkedIn for millennial women’ platform, Girlboss.com – I felt inspired to draw some advice from the women who have built their empires from the ground up. … Continued
You’ve probably done some kind of team building exercise before, right? At the start you’re kind of dreading it… you feel like you have more important things to do and you’re not really into the cheesiness of the whole thing… Working on your company values can sometimes feel the same way. But before you … Continued
Content marketing is so powerful because it’s valuable on both ends. It’s valuable to your customers and it’s valuable to your brand. 72% of marketers are producing significantly more content than they did a year ago (source: IAB). This is an unsurprising statistic when you consider the estimated cost of content marketing is 62% … Continued
Over the years, we’ve achieved some pretty incredible results for our clients. We’re not only proud of the results (which you can view on our case studies page), but we’re proud of how we achieved them. Our digital marketing strategies are driven by thorough market research, customer insights and the monetary outcomes we want … Continued
According to our friends at Autopilot HQ, for every $1 your spend on email marketing, you can expect an average return of $32… Sounds pretty great, right? Well, we hate to be the bearer of bad news, but some common pitfalls are holding businesses back from achieving these great results. The good news is, … Continued
Like a hairdresser cringing at someone box-dying their hair, or a chef watching someone make pasta in the oven… As experienced digital marketers, we find it so difficult to watch businesses launch their online programs & struggle to hit their targets because they didn’t follow the right steps. At LKO, we’ve helped our clients … Continued
Whether you’re a CEO of a company, a new intern or a manager, learning about the ways that you can improve the culture of the company you work for is in the best interests of you and your colleagues. Most of us spend A LOT of time at work, so if we’re surrounded by a … Continued
