Here’s the golden question: should you be online advertising during Covid-19? And Here’s the golden answer… If you have: A product or service that can genuinely provide value for people during this time. A business model that is safe to operate and adheres to Government regulations. Then, yes, now is the time to be … Continued
A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know. Understanding what these digital marketing terms mean, when to … Continued
Answer this honestly… Have you ever Googled something along the lines of “How to grow your Instagram following”? If you’re a business owner or marketer (or aspiring #influencer) chances are you have. But do Instagram followers really matter for your business? Let’s find out. First things first, this is an opinion piece about Instagram … Continued
This week we thought we’d be a little self-indulgent and answer some frequently asked questions about who we are and what we do. Hopefully by the end of this, you’ll know us a little better… What type of clients/businesses do you work with? All of our clientele are in the health and wellness sphere. … Continued
If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued
By the time your customer has reached your sales page, they have (hopefully) established a relationship with your brand and built trust through the various elements of your online sales funnel. They’re now at the final decision of whether or not they will purchase your product/service. Your customer is at a crossroad – to … Continued
If you’re a business owner in the health and wellness sphere, keeping your finger on the latest wellness trends is pretty important… It helps you forecast customer changes and desires, develop your products and services to meet new needs and ensures you’re one step ahead of your competitors. The Global Wellness Summit (GWS) recently … Continued
Email marketing continues to be one of the most effective and profitable digital marketing channels to build brand awareness, drive sales and create a loyal customer base. According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $38 (that’s if you don’t fall … Continued
You have a listening list, right? You know, the little page on the Notes of your iPhone with all the great things you’ve been told to tune into? Well, get that out now (or make one ASAP), and add these 10 health and wellness podcasts to the very top. From a team of health … Continued
If you’re umming and ahhing over whether to outsource your digital marketing or hire in-house, umm and ahh, no longer. Here’s 7 reasons to outsource your digital marketing that outweigh all the pros of hiring in-house… #1: Get the service of a whole team, for the price of one When you hire in-house, you’ll … Continued
