By the time your customer has reached your sales page, they have (hopefully) established a relationship with your brand and built trust through the various elements of your online sales funnel. They’re now at the final decision of whether or not they will purchase your product/service. Your customer is at a crossroad – to … Continued
If you’re a business owner in the health and wellness sphere, keeping your finger on the latest wellness trends is pretty important… It helps you forecast customer changes and desires, develop your products and services to meet new needs and ensures you’re one step ahead of your competitors. The Global Wellness Summit (GWS) recently … Continued
Email marketing continues to be one of the most effective and profitable digital marketing channels to build brand awareness, drive sales and create a loyal customer base. According to the Data & Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $38 (that’s if you don’t fall … Continued
You have a listening list, right? You know, the little page on the Notes of your iPhone with all the great things you’ve been told to tune into? Well, get that out now (or make one ASAP), and add these 10 health and wellness podcasts to the very top. From a team of health … Continued
If you’re umming and ahhing over whether to outsource your digital marketing or hire in-house, umm and ahh, no longer. Here’s 7 reasons to outsource your digital marketing that outweigh all the pros of hiring in-house… #1: Get the service of a whole team, for the price of one When you hire in-house, you’ll … Continued
Here’s the sitch: we’re in a climate crisis. Now before you exit out, turn a blind eye and carry on as if life is jolly and well (it’s far too easy to do), know that we’re not here to regurgitate depressing stats and figures. What we’re here to do is talk about 5 practical … Continued
“The digital marketing landscape is ever-changing” – that’s a sentence you’ve probably read a thousand times in your career as a business owner or marketer. Now make it one thousand and one. But there’s an obvious reason you hear this all the time. With algorithms updating daily, new features rolling out by the minute and … Continued
Fear is not only something we’re told to steer clear from, it’s human instinct to avoid it, right? If you see a highly poisonous hairy tarantula, you’re going to move away from it. Quickly. You feel fear, and you get as far away from that fear as possible. But what if I told you … Continued
How To Create an Ideal Customer Avatar Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. So if you either a) don’t have any ICAs or b) have them but they’re stowed away in a deep Google Drive folder never to see the light of day, then we’re … Continued
In a business world that can sometimes feel isolating, daunting and with one too many old white men, women supporting women is imperative… With the recent launch of the ‘new LinkedIn for millennial women’ platform, Girlboss.com – I felt inspired to draw some advice from the women who have built their empires from the ground up. … Continued
