Automated email flows are one of the easiest ways for you to nurture your customers and increase your revenue for your eCommerce store. All you have to do is set the sequences up for your automated emails and the work is done. Thank goodness for automation. There are many automated email flows you can … Continued
When we start working with a new client, we get together to discuss their business vision, goals, customers, products, struggles and so much more… Despite the vast range of clients we’ve worked with, all of them were experiencing the following five things before they decided to outsource their marketing and begin working with us… … Continued
August is too early to be talking about the holidays if… …You’re a customer (we all have that one friend or family member that starts listening to Christmas music three months too early). But, if you’re a business owner, it’s most definitely not too early. Now is the time to be planning your holiday digital … Continued
It’s hard to walk down the supermarket aisle, scroll Instagram or do any kind of online shopping without seeing greenwashing — misleading sustainability claims that lead a consumer to think a product or brand is more green than it really is. As an agency that only works with brands in the health, wellness and … Continued
How To Create an Ideal Customer Avatar Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. You could have the best product in the world, but if you’re selling it to the person, you’re never going to make any progress. By understanding exactly who you’re selling to, you … Continued
Contemporary digital marketing channels are rapidly emerging. Social media advertising, chatbots, influencer marketing…it’s all new, and it’s all exciting stuff. But what about one of the oldest digital channels — email? Is it still relevant? Should you be putting effort into generating leads, growing your list and creating email campaigns? Yes. While email … Continued
Mindfulness is a term we all see pop up a lot nowadays. But what does mindfulness actually mean, why is it useful and how can we encourage and practice mindfulness at work? Let’s start with some common definitions of mindfulness: The Oxford dictionary defines mindfulness as: “A mental state achieved by concentrating on the … Continued
Shopping carts are known to have serious abandonment issues. With over 75% of people abandoning their shopping carts online (source: Active Campaign), it’s no wonder they do… The silver lining to this alarming stat is that an abandoned cart is not as bad as it sounds. In fact, an abandoned cart can be seen … Continued
As a digital marketing agency specialising in Facebook advertising, we get a lot of businesses coming to us saying something along the lines of… HELP! My online store is failing and sales are down. Can you help us run Facebook ads so we can get back on track!? Our short answer is yes, Facebook … Continued
For obvious reasons, more people than ever before are being introduced to the world of remote working. Since we’ve been a remote team since the beginning of time, we thought we’d share our top 5 tips on how to be a smooth-running, highly effective and healthy remote workforce. Set clear expectations First things first, … Continued
