Instagram Strategy

Behind the Scenes of an LKO Client Instagram Strategy

Over a few years, we’ve grown one of our client’s Instagram following from under two thousand, to over forty seven thousand loyal followers.    While we know that building a large following shouldn’t be your sole purpose for existing on Instagram (you can see how important we think followers really are here), what we want … Continued

Ads Your Competitors Are Running

How to See What Ads Your Competitors Are Running

Grab your magnifying glass and your fedora, you’re about to become a secret spy…   Well, kind of.  This isn’t quite a secret service mission, but it is a handy hack that you can use to have a nosy at what ads your competitors are running using Facebook advertising.  There’ll be no hacking into the … Continued

Automated Emails

3 Crucial Automated Emails Your eCommerce Store Needs

Automated email flows are one of the easiest ways for you to nurture your customers and increase your revenue for your eCommerce store.    All you have to do is set the sequences up for your automated emails and the work is done.  Thank goodness for automation.  There are many automated email flows you can … Continued

5 Signs It’s Time To Outsource Your Marketing

When we start working with a new client, we get together to discuss their business vision, goals, customers, products, struggles and so much more…   Despite the vast range of clients we’ve worked with, all of them were experiencing the following five things before they decided to outsource their marketing and begin working with us… … Continued

Prepping Your eCommerce Store for the Holidays 

Prepping Your eCommerce Store for the Holidays 

August is too early to be talking about the holidays if… …You’re a customer (we all have that one friend or family member that starts listening to Christmas music three months too early).  But, if you’re a business owner, it’s most definitely not too early. Now is the time to be planning your holiday digital … Continued

Greenwashing

5 Tips to Break Through Greenwashing 

It’s hard to walk down the supermarket aisle, scroll Instagram or do any kind of online shopping without seeing greenwashing — misleading sustainability claims that lead a consumer to think a product or brand is more green than it really is.    As an agency that only works with brands in the health, wellness and … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. You could have the best product in the world, but if you’re selling it to the person, you’re never going to make any progress. By understanding exactly who you’re selling to, you … Continued

Grow your email list

5 Effective Ways to Grow Your Email List

Contemporary digital marketing channels are rapidly emerging. Social media advertising, chatbots, influencer marketing…it’s all new, and it’s all exciting stuff.   But what about one of the oldest digital channels — email?   Is it still relevant? Should you be putting effort into generating leads, growing your list and creating email campaigns? Yes. While email … Continued

Mindfulness at work

How to Practice Mindfulness at Work

Mindfulness is a term we all see pop up a lot nowadays. But what does mindfulness actually mean, why is it useful and how can we encourage and practice mindfulness at work?   Let’s start with some common definitions of mindfulness:  The Oxford dictionary defines mindfulness as: “A mental state achieved by concentrating on the … Continued