Managing a Remote Team

Our Top 5 Tips for Managing a Remote Team

For obvious reasons, more people than ever before are being introduced to the world of remote working. Since we’ve been a remote team since the beginning of time, we thought we’d share our top 5 tips on how to be a smooth-running, highly effective and healthy remote workforce.    Set clear expectations  First things first, … Continued

Advertising during COVID-19

Should You Be Online Advertising During Covid-19?

Here’s the golden question: should you be online advertising during Covid-19?   And Here’s the golden answer… If you have:  A product or service that can genuinely provide value for people during this time.  A business model that is safe to operate and adheres to Government regulations. Then, yes, now is the time to be … Continued

Digital Marketing Terms

20 Digital Marketing Terms You Need to Know

A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know.   Understanding what these digital marketing terms mean, when to … Continued

Do instagram followers really matter

Do Instagram Followers Really Matter for Your Business? 

Answer this honestly… Have you ever Googled something along the lines of “How to grow your Instagram following”?   If you’re a business owner or marketer (or aspiring #influencer) chances are you have. But do Instagram followers really matter for your business? Let’s find out. First things first, this is an opinion piece about Instagram … Continued

Lucy Kate Online Q&A

Get To Know Lucy Kate Online – Q&A

This week we thought we’d be a little self-indulgent and answer some frequently asked questions about who we are and what we do. Hopefully by the end of this, you’ll know us a little better…   What type of clients/businesses do you work with? All of our clientele are in the health and wellness sphere. … Continued

Email Marketing Testing

What You Should Be Testing in Your Email Marketing

If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued

High-Converting Sales Page

5 Must-Haves of a High-Converting Sales Page

By the time your customer has reached your sales page, they have (hopefully) established a relationship with your brand and built trust through the various elements of your online sales funnel.   They’re now at the final decision of whether or not they will purchase your product/service.  Your customer is at a crossroad – to … Continued

Wellness trends

3 Wellness Trends To Watch out for in 2020

If you’re a business owner in the health and wellness sphere, keeping your finger on the latest wellness trends is pretty important…   It helps you forecast customer changes and desires, develop your products and services to meet new needs and ensures you’re one step ahead of your competitors.  The Global Wellness Summit (GWS) recently … Continued