7 Reasons to Outsource Your Digital Marketing

If you’re umming and ahhing over whether to outsource your digital marketing or hire in-house, umm and ahh, no longer.  Here’s 7 reasons to outsource your digital marketing that outweigh all the pros of hiring in-house…   #1: Get the service of a whole team, for the price of one  When you hire in-house, you’ll … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. So if you either a) don’t have any ICAs or b) have them but they’re stowed away in a deep Google Drive folder never to see the light of day, then we’re … Continued

Advice From 8 Influential Women in Business

In a business world that can sometimes feel isolating, daunting and with one too many old white men, women supporting women is imperative… With the recent launch of the ‘new LinkedIn for millennial women’ platform, Girlboss.com – I felt inspired to draw some advice from the women who have built their empires from the ground up. … Continued

What We Value Most as a Company – The LKO Values

You’ve probably done some kind of team building exercise before, right?  At the start you’re kind of dreading it… you feel like you have more important things to do and you’re not really into the cheesiness of the whole thing…   Working on your company values can sometimes feel the same way. But before you … Continued

Content marketing funnel

How to Create a Content Marketing Funnel

Content marketing is so powerful because it’s valuable on both ends. It’s valuable to your customers and it’s valuable to your brand.   72% of marketers are producing significantly more content than they did a year ago (source: IAB). This is an unsurprising statistic when you consider the estimated cost of content marketing is 62% … Continued

Logic and intuition in marketing

Why Your Marketing Strategy Should Be Driven by Logic AND Intuition.

Over the years, we’ve achieved some pretty incredible results for our clients. We’re not only proud of the results (which you can view on our case studies page), but we’re proud of how we achieved them.   Our digital marketing strategies are driven by thorough market research, customer insights and the monetary outcomes we want … Continued