Wellness trends

3 Wellness Trends To Watch out for in 2020

If you’re a business owner in the health and wellness sphere, keeping your finger on the latest wellness trends is pretty important…   It helps you forecast customer changes and desires, develop your products and services to meet new needs and ensures you’re one step ahead of your competitors.  The Global Wellness Summit (GWS) recently … Continued

7 Reasons to Outsource Your Digital Marketing

If you’re umming and ahhing over whether to outsource your digital marketing or hire in-house, umm and ahh, no longer.  Here’s 7 reasons to outsource your digital marketing that outweigh all the pros of hiring in-house…   #1: Get the service of a whole team, for the price of one  When you hire in-house, you’ll … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. So if you either a) don’t have any ICAs or b) have them but they’re stowed away in a deep Google Drive folder never to see the light of day, then we’re … Continued

Advice From 8 Influential Women in Business

In a business world that can sometimes feel isolating, daunting and with one too many old white men, women supporting women is imperative… With the recent launch of the ‘new LinkedIn for millennial women’ platform, Girlboss.com – I felt inspired to draw some advice from the women who have built their empires from the ground up. … Continued

What We Value Most as a Company – The LKO Values

You’ve probably done some kind of team building exercise before, right?  At the start you’re kind of dreading it… you feel like you have more important things to do and you’re not really into the cheesiness of the whole thing…   Working on your company values can sometimes feel the same way. But before you … Continued