Grow your email list

5 Effective Ways to Grow Your Email List

Contemporary digital marketing channels are rapidly emerging. Social media advertising, chatbots, influencer marketing…it’s all new, and it’s all exciting stuff.   But what about one of the oldest digital channels — email?   Is it still relevant? Should you be putting effort into generating leads, growing your list and creating email campaigns? Yes. While email … Continued

Mindfulness at work

How to Practice Mindfulness at Work

Mindfulness is a term we all see pop up a lot nowadays. But what does mindfulness actually mean, why is it useful and how can we encourage and practice mindfulness at work?   Let’s start with some common definitions of mindfulness:  The Oxford dictionary defines mindfulness as: “A mental state achieved by concentrating on the … Continued

Recipe: The Perfect Abandoned Cart Email 

Shopping carts are known to have serious abandonment issues. With over 75% of people abandoning their shopping carts online (source: Active Campaign), it’s no wonder they do…   The silver lining to this alarming stat is that an abandoned cart is not as bad as it sounds. In fact, an abandoned cart can be seen … Continued

Managing a Remote Team

Our Top 5 Tips for Managing a Remote Team

For obvious reasons, more people than ever before are being introduced to the world of remote working. Since we’ve been a remote team since the beginning of time, we thought we’d share our top 5 tips on how to be a smooth-running, highly effective and healthy remote workforce.    Set clear expectations  First things first, … Continued

Advertising during COVID-19

Should You Be Online Advertising During Covid-19?

Here’s the golden question: should you be online advertising during Covid-19?   And Here’s the golden answer… If you have:  A product or service that can genuinely provide value for people during this time.  A business model that is safe to operate and adheres to Government regulations. Then, yes, now is the time to be … Continued

Digital Marketing Terms

20 Digital Marketing Terms You Need to Know

A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know.   Understanding what these digital marketing terms mean, when to … Continued

Do instagram followers really matter

Do Instagram Followers Really Matter for Your Business? 

Answer this honestly… Have you ever Googled something along the lines of “How to grow your Instagram following”?   If you’re a business owner or marketer (or aspiring #influencer) chances are you have. But do Instagram followers really matter for your business? Let’s find out. First things first, this is an opinion piece about Instagram … Continued

Lucy Kate Online Q&A

Get To Know Lucy Kate Online – Q&A

This week we thought we’d be a little self-indulgent and answer some frequently asked questions about who we are and what we do. Hopefully by the end of this, you’ll know us a little better…   What type of clients/businesses do you work with? All of our clientele are in the health and wellness sphere. … Continued

Email Marketing Testing

What You Should Be Testing in Your Email Marketing

If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued