Greenwashing

5 Tips to Break Through Greenwashing 

It’s hard to walk down the supermarket aisle, scroll Instagram or do any kind of online shopping without seeing greenwashing — misleading sustainability claims that lead a consumer to think a product or brand is more green than it really is.    As an agency that only works with brands in the health, wellness and … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. You could have the best product in the world, but if you’re selling it to the person, you’re never going to make any progress. By understanding exactly who you’re selling to, you … Continued

Grow your email list

5 Effective Ways to Grow Your Email List

Contemporary digital marketing channels are rapidly emerging. Social media advertising, chatbots, influencer marketing…it’s all new, and it’s all exciting stuff.   But what about one of the oldest digital channels — email?   Is it still relevant? Should you be putting effort into generating leads, growing your list and creating email campaigns? Yes. While email … Continued

Mindfulness at work

How to Practice Mindfulness at Work

Mindfulness is a term we all see pop up a lot nowadays. But what does mindfulness actually mean, why is it useful and how can we encourage and practice mindfulness at work?   Let’s start with some common definitions of mindfulness:  The Oxford dictionary defines mindfulness as: “A mental state achieved by concentrating on the … Continued

Recipe: The Perfect Abandoned Cart Email 

Shopping carts are known to have serious abandonment issues. With over 75% of people abandoning their shopping carts online (source: Active Campaign), it’s no wonder they do…   The silver lining to this alarming stat is that an abandoned cart is not as bad as it sounds. In fact, an abandoned cart can be seen … Continued

Managing a Remote Team

Our Top 5 Tips for Managing a Remote Team

For obvious reasons, more people than ever before are being introduced to the world of remote working. Since we’ve been a remote team since the beginning of time, we thought we’d share our top 5 tips on how to be a smooth-running, highly effective and healthy remote workforce.    Set clear expectations  First things first, … Continued

Advertising during COVID-19

Should You Be Online Advertising During Covid-19?

Here’s the golden question: should you be online advertising during Covid-19?   And Here’s the golden answer… If you have:  A product or service that can genuinely provide value for people during this time.  A business model that is safe to operate and adheres to Government regulations. Then, yes, now is the time to be … Continued

Digital Marketing Terms

20 Digital Marketing Terms You Need to Know

A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know.   Understanding what these digital marketing terms mean, when to … Continued

Do instagram followers really matter

Do Instagram Followers Really Matter for Your Business? 

Answer this honestly… Have you ever Googled something along the lines of “How to grow your Instagram following”?   If you’re a business owner or marketer (or aspiring #influencer) chances are you have. But do Instagram followers really matter for your business? Let’s find out. First things first, this is an opinion piece about Instagram … Continued