3 Crucial Automated Emails Your eCommerce Store Needs

Automated email flows are one of the easiest ways for you to nurture your customers and increase your revenue for your eCommerce store.    All you have to do is set the sequences up for your automated emails and the work is done.  Thank goodness for automation.  There are many automated email flows you can … Continued

Prepping Your eCommerce Store for the Holidays 

August is too early to be talking about the holidays if… …You’re a customer (we all have that one friend or family member that starts listening to Christmas music three months too early).  But, if you’re a business owner, it’s most definitely not too early. Now is the time to be planning your holiday digital … Continued

5 Tips to Break Through Greenwashing 

It’s hard to walk down the supermarket aisle, scroll Instagram or do any kind of online shopping without seeing greenwashing — misleading sustainability claims that lead a consumer to think a product or brand is more green than it really is.    As an agency that only works with brands in the health, wellness and … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. You could have the best product in the world, but if you’re selling it to the person, you’re never going to make any progress. By understanding exactly who you’re selling to, you … Continued

How to Practice Mindfulness at Work

Mindfulness is a term we all see pop up a lot nowadays. But what does mindfulness actually mean, why is it useful and how can we encourage and practice mindfulness at work?   Let’s start with some common definitions of mindfulness:  The Oxford dictionary defines mindfulness as: “A mental state achieved by concentrating on the … Continued

Recipe: The Perfect Abandoned Cart Email 

Shopping carts are known to have serious abandonment issues. With over 75% of people abandoning their shopping carts online (source: Active Campaign), it’s no wonder they do…   The silver lining to this alarming stat is that an abandoned cart is not as bad as it sounds. In fact, an abandoned cart can be seen … Continued

20 Digital Marketing Terms You Need to Know

A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know.   Understanding what these digital marketing terms mean, when to … Continued

What You Should Be Testing in Your Email Marketing

If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued

5 Must-Haves of a High-Converting Sales Page

By the time your customer has reached your sales page, they have (hopefully) established a relationship with your brand and built trust through the various elements of your online sales funnel.   They’re now at the final decision of whether or not they will purchase your product/service.  Your customer is at a crossroad – to … Continued

3 Wellness Trends To Watch out for in 2020

If you’re a business owner in the health and wellness sphere, keeping your finger on the latest wellness trends is pretty important…   It helps you forecast customer changes and desires, develop your products and services to meet new needs and ensures you’re one step ahead of your competitors.  The Global Wellness Summit (GWS) recently … Continued