20 Digital Marketing Terms You Need to Know

A CPC, CPL, CTA and C-who-what? We get it – with all of these digital marketing terms and acronyms around, it’s easy to feel out of the loop and overwhelmed. That’s why we’re here to decipher 20 common digital marketing terms you need to know.   Understanding what these digital marketing terms mean, when to … Continued

What You Should Be Testing in Your Email Marketing

If you’re running any kind of email marketing, A/B testing should be something you’re regularly practicing. A/B testing, also known as split testing, is the process of producing and sending out two of the same email broadcasts to the same audiences, changing one element. For example, you may test out two different headlines, images, structures … Continued

5 Must-Haves of a High-Converting Sales Page

By the time your customer has reached your sales page, they have (hopefully) established a relationship with your brand and built trust through the various elements of your online sales funnel.   They’re now at the final decision of whether or not they will purchase your product/service.  Your customer is at a crossroad – to … Continued

3 Wellness Trends To Watch out for in 2020

If you’re a business owner in the health and wellness sphere, keeping your finger on the latest wellness trends is pretty important…   It helps you forecast customer changes and desires, develop your products and services to meet new needs and ensures you’re one step ahead of your competitors.  The Global Wellness Summit (GWS) recently … Continued

7 Reasons to Outsource Your Digital Marketing

If you’re umming and ahhing over whether to outsource your digital marketing or hire in-house, umm and ahh, no longer.  Here’s 7 reasons to outsource your digital marketing that outweigh all the pros of hiring in-house…   #1: Get the service of a whole team, for the price of one  When you hire in-house, you’ll … Continued

How To Create an Ideal Customer Avatar

How To Create an Ideal Customer Avatar  Your ideal customer avatar (ICA) should be at the forefront of every marketing decision you make. So if you either a) don’t have any ICAs or b) have them but they’re stowed away in a deep Google Drive folder never to see the light of day, then we’re … Continued