If you’re umming and ahhing over whether to outsource your digital marketing or hire in-house, umm and ahh, no longer. Here’s 7 reasons to outsource your digital marketing that outweigh all the pros of hiring in-house…

#1: Get the service of a whole team, for the price of one

When you hire in-house, you’ll be spending at least $55,000 a year (at a minimum) on one employee. That’s one person, with one set of expertise, with one perspective.

When you outsource to an agency, you’re gaining a whole team’s worth of brain power, with a range of differing expertise and perspectives. Not only do you get more bang for your buck with an agency, but you receive better results from a diverse range of experts in their field.

#2: Your digital marketing never takes the back seat

“Ahh, I’ve got nothing else to do” — said no business-owner, ever.

Business is busy, and when things get busy, marketing (to our frustration) so often takes the back seat. The in-house marketer/marketing team is suddenly packaging and posting orders or helping out the customer service team. Before you know it, your digital marketing strategy has completely fell through.

When you work with an agency, you can be confident knowing that whatever else is going on in your business, your digital marketing with be thriving (If you work with us, that is).

#3: Highest level of expertise

Possibly one of the most convincing reasons to outsource your digital marketing is the level of expertise you receive. Digital marketing agencies like ours are built by bringing together qualified and experienced individuals who specialise specifically in digital marketing, and digital marketing only. Our team are able to hone in on one area, and do it exceptionally well.

With in-house teams, you end up spending so much time and money on training, without actually executing. Just when you think you’re all trained up, the algorithm changes. But with LKO, we’re already on top of that algorithm change, and we’re constantly training behind the scenes. Ultimately, this higher level of knowledge and experience saves you time and money for your business.

#4: Access to the latest technology

There are SO many softwares, tools and plug-ins available for digital marketing… so how are you supposed to know which ones to use?

As an agency, we’ve already tried and tested hundreds of different tools, and we’ll continue to test hundreds more. When you outsource your digital marketing, you don’t need to worry about which solution to use or how to get your team trained up – it’s all done for you.

#5: Focus on the bigger picture

Outsourcing your digital marketing will allow you to free up space to focus on what you do best. It goes without saying that digital marketing is an integral part of most business success, but that doesn’t mean you and your team have to spend hours figuring out the best way to tackle algorithms and platforms you otherwise have no interest in.

We’re passionate about digital marketing, and you’re passionate about your business.

By working together, you can focus on things that matter to you, and we can focus on the things that matter to us.

#6: Gain an outside perspective

Whilst you know your business more than anyone else, it’s easy to put blinders on to other perspectives. When you outsource your digital marketing to an agency, you’re opening yourself up to receive a fresh viewpoint, that can ultimately improve your business. You’re able to bounce ideas off a team that have different experiences working with a variety of businesses, rather than just your own.

#7: Contract flexibility

And lastly, the wonderful thing about outsourcing your marketing to an agency is that you have more contact flexibility.

When you hire an employee, you have a responsibility to provide work for them for the foreseeable future. Whereas, with an agency, you can come up with the terms that suit your needs, budget and timeframe. This allows you to only pay for the services as and when you need them.

7 Reasons to Outsource Your Digital Marketing